Twitter's role in the election, the second screen, Google's influence on Africa
-The AP examines the “outsize role” Twitter is expected to play in this year’s U.S. presidential election.
–The Economist looks at why Google may be the “single biggest private-sector influence on Africa.”
-In a book excerpt, author Daniel Gross examines the idea that “Americans are getting used to the idea of renting the good life,” focusing on the country’s shift “from a nation of owners to an economy permanently on the move.”
-China’s super-rich expect premium pampering from the brands wooing them, report The Economist.
–The New York Times looks at the various competing paths to a mobile wallet that are getting implemented.
–USA Today reports that many new grads are adopting online registries as a way of ensuring they’ll receive gifts they like.
–The Wall Street Journal takes a look at new cinema technologies aimed at motivating moviegoers to leave the comfort of their home screens.
–The New York Times spotlights nine startups with the potential to be the next big thing, from Airtime to Uber.
-“Are Testosterone Drugs the Next Viagra?” asks Bloomberg Businessweek.
-If current trends continue, more than 4 in 10 Americans could be obese within two decades, according to a new report.
–CNN takes a look at the crop of video apps vying to be the next Instagram.
-“Nomophobia” is on the rise, according to one study.
-A new Deloitte study pinpoints where large retailers still fall short when it comes to e-commerce, as MediaPost reports.
-Amazon potentially upends the high-fashion business as it jumps into the category, The New York Times reports.
–The Wall Street Journal examines how retailers are using “geofencing.”
–Fast Company looks at the “discovery economy” that will be enabled by NFC-enabled technology.
–The New York Times looks at how “the cultural battlefield of television has changed” when it comes to gay characters.
-A survey from Meredith’s Parents Network examines just how attached moms are to their mobiles and how immersed they are in digital media.
-Sir Martin Sorrell outlines the 10 biggest marketing trends.
–The New York Times surveys the new language developing around the Internet and social media.
-As American SUV owners trade down to smaller vehicles, demand for their old vehicles is burgeoning, reports The New York Times.
–Facebook announces its own app store.
-Our May trend report, 10 Ways Marketers Are Using the Second Screen, spotlights how brands are experimenting with initiatives that link smartphone, tablet or PC screens with the television. Click here to download the report.