What if a brand could read our fridge and, based on its contents, suggest a recipe for dinner?
What if a brand could read our fridge and, based on its contents, suggest a recipe for dinner? For a recent campaign at a supermarket in São Paulo, Hellmann’s Brazil put up a sign alerting shoppers that “If there’s Hellmann’s in your cart, there’s a surprise in your receipt.” The receipt then featured a recipe—created by special software in the cash register and taken from Unilever’s recepedia.com—that included mayonnaise and several other ingredients based on the shopper’s cart.
Your cookie settings are affecting the functionality of this site. Please revisit your cookie preferences and enable Functional Cookies: Cookie Settings
This created in real time a customized idea for a meal and a positive surprise for consumers. The idea, a manifestation of Hyper-Personalization (one of our 10 Trends for 2011), is a marvelous example of how brands can be more proactive and please consumers with initiatives that better connect with their regular routines.