Find your seat partner on your next flight by browsing social media.

Booking agents across the globe may soon be adopting social seating—one of our 100 Things to Watch in 2012—allowing ticket buyers to overlay the social graph and handpick desirable seating arrangements. In a program similar to that of KLM Royal Dutch Airline’s Meet & Seat, Malaysia Airlines now gives fliers the chance to choose neighbors based on social media profiles through its MHbuddy Facebook app. As many as 30,000 people use MHbuddy each month, according to CNN. While those social-seating systems are proprietary, the Israeli startup SeatID aims to market its own system to interested airlines as well as any other companies that organize seating, from trains to theaters.