This Olympics will be the first "social games," amenities for kids, pets, the decline of craftsmanship

-This Olympics has been dubbed the first Social Games, and USA Today takes a look at how brand sponsors are using social media.

The Independent examines efforts to make 2012 the greenest Games ever.

-London is becoming “a serious player in the international technology scene,” according to GigaOM.

-“What Happened to the Craftsmanship Spirit?” asks a New York Times essay exploring the decline of “mastering tools and working with one’s hands” as an American hobby.

-Global food prices are set to spike due to record-breaking heat and drought in the U.S., according to experts.

-An Economist graph spotlights declining growth among the BRIC markets.

Bloomberg Businessweek takes a look at how several Chinese brands are trying to find success on American shores.

-Fashion magazines are booming in China as women ascending into the middle class embrace luxury goods, reports The New York Times.

-De-teching is the new mantra in Silicon Valley, where technology is “increasingly being seen as too powerful, even addictive,” says The New York Times. And Buzzfeed spotlights Digital Detox, a travel company devoted to disconnecting.

-Marketers are adopting themes of simplicity as life seemingly gets busier, tech gets more complex and the economy grows harder to understand, according to The New York Times.


-In a bid to attract the influential teen and preteen cohort, hotels are introducing adolescent-themed programs and amenities, reports USA Today. And The Wall Street Journal says luxury hotels are increasingly “wooing wee guests” as more customers seek kid-friendly services.

-A new category of “medical foods” that claim to boost cognitive function is getting closer market, reports The Wall Street Journal.

The Economist says new 3D manufacturing techniques “could revolutionise the way electronic goods are made.”

-The AP looks at how Coke and Pepsi are vying to create a formula with no calories, artificial sweeteners or bad aftertaste.

-A free Mintel report covers consumer bike trends.

-The BBC looks at the connected car of the future.

Mobile Commerce Daily reports that supermarkets are starting to embrace mobile.

USA Today spotlights the advent of mini e-books, a quick, inexpensive way to fill the gap between books in a series.

-More dating sites are utilizing offline techniques, reports Bloomberg Businessweek.

-Upscale restaurants are offering gourmet treats for canine companions, says The Wall Street Journal.