Consumers expect brands to be socially responsible, urban living in 2050, "constant connectivity"
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Due to Memorial Day office closures, this roundup covers the past two weeks.
-A global attitudes study by Pew finds that citizens of emerging markets are “more pleased with their economies than are people in advanced or developing economies.”
-A 10-country report from Cone Communications finds that more consumers expect brands to be socially responsibility.
-With a more crowded future ahead, the BBC looks at how urban living will change by 2050.
-The FT reports that business schools are placing more emphasis on happiness in the workplace as a means of “promoting strong economies and profitable companies.”
–The Economist reports on how Web-based “talent exchanges” are transforming the world of work.
-A Google paper explores “The Shift to Constant Connectivity.”
–The Wall Street Journal examines how the decline in eye contact—a trend largely driven by mobile devices—is affecting emotional connections.
-An FT series examines how well Europe’s manufacturers have survived the eurozone crisis.
-With Chinese women losing ground in the urban workforce, The New York Times takes a deep look at China’s employment gender gap.
–Nielsen says Chinese women are gaining increasing influence over purchasing decisions, becoming “CFOs of the household.”
-“Chinese consumers have developed a taste for the good life,” reports Nielsen in a look at the rise of premium products in China.
–The Wall Street Journal reports that China’s rapidly aging population presents a growing economic challenge.
-A McKinsey report outlines some of the opportunities and challenges for businesses and investors in Myanmar.
-Women are now the sole or primary source of family income in a record-breaking 40 percent of U.S. households with children under 18, according to new Pew research.
–The New York Times examines how social media is evolving as people flock to services like Tumblr that provide a platform for self-expression and creativity.
-A Pew study on American teens’ social media use and attitudes toward online privacy finds that many are flocking to Twitter, in part to get away from the drama on Facebook, which they see as a “social burden.”
–Digital Trends examines “how Internet-speak is changing the way we talk IRL (in real life).”
–USA Today reports on the rise of “career academies” in the U.S.
–Adweek talks to our own Ann Mack about how brands can profit from the peer-to-peer revolution.
-Magazine readership is up year-over-year in the U.S., per a GfK study, with digital readership nearly doubling, as Adweek reports.
–IDC forecasts that 2013 will see tablets outsell laptops.
-More than half of American mobile phone users have smartphones, according to a study from eMarketer.
-According to eMarketer, a quarter of online purchases will be mobile-based by 2017, as Adweek reports.
–MarketWatch looks at why young adults may embrace mobile payments.
-With nearly 40 percent of American TV viewers multitasking on other devices, broadcast networks are ramping up efforts to capture second-screen attention, reports The Wall Street Journal.
–The New York Times takes a look at how gaming consoles are evolving.
-The L.A. Times takes a look at how fashion is incorporating technology.
–Mashable gives us eight ways wearable tech will impact the world, as told by successful startup founders.
–Ad Age explores how sensor-laden Intelligent Objects will provide brands with more data.
-“Food based” beauty products are on the rise in the beauty industry, reports The New York Times.
-Marketers are responding to consumers’ growing taste for tea, reports Ad Age.
–Time reports that we’re seeing less smoking in films but more drinking.
-As the music industry slowly reinvents itself for the digital age, TV award shows remain a surefire way to boost sales, reports The Wall Street Journal.
-A new report finds that Millennials remain interested in brick-and-mortar shopping and crave more “third places,” Mediapost reports.
-A Nielsen report on shopping center trends looks at how “the lines have blurred between shopping, entertainment, and community.”
–Ad Age looks at the trend of online retailers opening up physical stores.
–USA Today spotlights the latest marketing gimmick: sexy, shirtless men in commercials.
–24/7 Wall St. publishes its annual predictions for 10 brands that will disappear in the coming year.
-Mary Meeker released her annual Internet Trends report.