Filmmaker JJ Abrams' new book is a distinct object that can't be recreated digitally.
We’ve been talking about Objectifying Objects—fetishizing the physical and tactical as objects get replaced by digital/virtual counterparts—since putting it on our 100 Things to Watch in 2011 list; last March, our report “Embracing Analog” updated the idea. The latest manifestation of this trend: The new book S., conceived by the director-producer J.J. Abrams (Lost, among many other things). Inside the book, written by author Doug Dorst, are handwritten letters and notes, postcards, a newspaper clipping, photocopied book pages and more. “In a digital age, it’s a distinctly analog object. It felt romantic to me,” Abrams explained to The New York Times. While S. is available in e-book form, “The fun of S. is having the book itself,” Abrams said. “To physically hold it is kind of the point.”
The more we embrace tech-centric lifestyles, the stronger the urge to experience the polar opposite and the more keenly aware we’re becoming of what’s unique about physical objects.
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