Consumers are developing a quasi-Zen interest in Mindful Living, one of our 10 Trends for 2014.

There’s a “Mindful Revolution” under way, as the current cover of Time magazine puts it. Drawn to the idea of shutting out distractions and focusing on the moment, consumers are developing a quasi-Zen interest in Mindful Living, one of our 10 Trends for 2014. Although mindfulness is a state of being, some people are applying the approach to specific realms of their lives, like eating and even parenting. The notion of mindful parenting—which posits that parents can assess situations with greater calm and clarity, responding to the child’s needs more appropriately and better managing their own stress—is gaining ground, with blogs and books now aiding parents interested in the topic.

Mindfulness is not about judging but rather about accepting the present as it is. Some, however, see the mindful parenting movement as just one more opportunity to fail to embody “the perfect parent,” as Hanna Rosin opined in a recent Slate piece. A growing backlash to aspirations of perfect parenting ties in with another of our 10 Trends for 2014—Proudly Imperfect, the idea that imperfection is taking on new appeal in a world that’s become so neatly polished and curated. Parenting guides like Jill Savage’s new book, No More Perfect Moms, reassure women that it’s OK to be pragmatic and flawed. At our recent Trend Salon, author and columnist Lenore Skenazy, dubbed the “World’s Worst Mom,” urged, “Assume that nothing can be perfect and that you shouldn’t be trying to make it perfect, and you will be happier and so will [your kids].”

Marketers can find ways to help parents approach their task more mindfully and also to accept and embrace things as they are rather than aspiring to an elusive ideal of perfection—both of which can help preserve the sanity of both parents and kids.

Image credit: Hands Free Mama