Teenagers are staying up all night to text, the changing romance of Millennials, 10 trends in advertising
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Due to Independence Day office closures, this roundup covers the past two weeks.
-Teenagers are engaging in “vamping,” the practice of staying up all night to text friends, watch YouTube and post on social media, reports The New York Times.
-The OECD released its predictions for the world economy through 2060, forecasting slowed growth and greater inequality. As The Guardian reports, “The best of capitalism is over.”
-To celebrate its 125th anniversary, The Wall Street Journal features essays from a range of big names writing on the future of their industry.
-WPP’s Sir Martin Sorrell spotlights 10 trends influencing the global advertising business.
-JWT Head of Digital Worldwide Stefano Zunino explains the 10 biggest trends in digital technology in Latin America.
–Nielsen blogs about global macro trends discussed at the Aspen Ideas Festival.
–GlobalWebIndex’s GWI Brand study looks at consumer and brand behavior in 32 markets, analyzing digital behaviors around brands and consumption.
–The New Yorker explores whether luxury brands can have both mass appeal and exclusivity.
-According to The New York Times, big data isn’t only for big business.
–The New York Times explains why email newsletters are more popular than ever.
-Marketers are leveraging the trend of crowdsourcing amateur photos, or social photography, as detailed by Fast Company.
-Smart home technology needs a better combination of usability and security to gain customer trust and adoption, per the MIT Technology Review.
–Experian Marketing Services finds that Millennials are mobile-dominant when it comes to accessing the Internet and spend more time on smartphones than any other group.
-According to MTV, American Millennials are redefining patriotism by expressing pride for their country even as they recognize its shortcomings.
-Romance in the Millennial generation is changing, with some arguing that young people don’t know how to fall in love, according to The Atlantic.
-Americans’ habit of serial snacking is disrupting the food industry, as The Wall Street Journal reports. Also as part of its How We Eat series, The Wall Street Journal explores quinoa’s rapid rise in popularity.
-According to new research, YouTube is fueling foodie fan culture as Millennials eat up food-related content, via ClickZ.
–BrandChannel takes a look at how brands beyond the retail category are experimenting with beacon technology to target consumers.
–CNN summarizes key findings from Pew’s Research Report on Gen X, which it dubs “America’s Neglected Middle Child.”
-A special report on responsible business from the FT examines how companies are seeking ways to do well by doing good.
-The popularity of streaming music online is coming at the expense of downloads and CD sales, says The New York Times. Meanwhile, to fight the music-streaming giants, indie music labels and artists are launching alternative streaming services, reports The New York Times.
-The head of capital financing at HSBC India analyzes how India’s ever-increasing Internet users are driving a mobile e-commerce revolution, via Forbes.
-An essayist in Pacific Standard ponders whether memes can exist outside the Internet as advertisers try to pull Internet culture off the Web.
-Brands are increasingly switching to “open sell” environments, where consumers browse and test products on display without the assistance of sales associates, via BrandChannel.
–Fortune examines how tourists from developing countries are changing tourism in Europe.
-Twenty percent of all tourists are young people; Quartz examines what’s driving the Millennial travel experience.
–Business of Fashion spotlights the rise of “travel retail”—retail outlets in popular tourist spots—and how brands are capitalizing on the trend.
–McKinsey’s international survey on health care debunks the myth that consumers don’t want digital services while offering insights on how medicine can move toward digitization.
-Sales of vinyl records are still on the rise, reports The Atlantic.
-A new study warns that discount retailers and online shopping will overtake the top four U.K. supermarkets by 2019, reports The Drum.
–The New York Times spotlights why more startups are sharing ideas without legal protection.
–Aeon Magazine examines what the office designs chosen by big tech companies today can tell us about the future of work.
–Ad Age summarizes the trends at this year’s Fancy Food show.
Image credit: The New York Times