Why Americans are so fascinated by extreme sports, the future of the Web, Millennial attitudes

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The New York Times magazine delves into why Americans are so fascinated by extreme fitness.

-Twenty-five years after the Web was born, the BBC imagines what it will look like by 2040.

-NPR’s New Boom series on Millennials explores why this generation is so individualistic, their views on environmentalism, their take on marriage and children, and more.

-Facebook IQ research breaks out Millennials into distinct groups by age and attitude, reports Campaign. And Adweek takes a look at Exponential’s breakdown of the Millennial generation into 12 groups.

MediaPost reports on Telefonica’s second Global Millennial Survey, which finds the generation optimistic about the future but concerned about education.

Time picks the 25 most influential teens of 2014.

-The FT spotlights “techno-hippies,” Silicon Valley innovators focused on counterculture goals more than profits.

The Wall Street Journal examines how TV metrics are tracked as more viewers watch in new ways, and Ad Age looks at the question of measurement in an “over the top” TV era.

-Reporting on the New Establishment Summit, The New York Times takes a look at how Silicon Valley is stirring up Hollywood.

-A new comScore report highlights how Millennials are watching TV, via Re/code.

-Bain & Co.’s annual global luxury study indicates growth will stabilize in 2015, as Reuters reports.

-Retailer John Lewis analyzes its shoppers’ behavior in a yearlong study, via Warc.

-Beyond the possibilities in advertising and data collection, beacon technology “could also make the world around us richer, more useful and more interactive,” reports The New York Times.

-Savvy department stores are starting to enjoy a renaissance, writes The Business of Fashion.

-Designer Tomas Maier talks to Style.com about the future of shopping, the first in a multipart series.

-Vegetables may be the “new bacon,” posits The Washington Post, now that more top-tier chefs are focusing on produce.

-Specialty rice sales are growing fast in the U.S. as Americans get more interested in fancier fare, notes The Wall Street Journal.

-The BBC considers whether insects might be the “wonder food” of the future.

-Women are increasingly influencing trends in alcoholic beverages, according to a new report, via MediaPost.

-League of Legends is leading the rise of “multiplayer online battle arena” (or MOBA) games that mimic traditional sports in various ways, reports The New York Times.

-The BBC asks, “Are we ready for the rise of social robots?”

-Venture capitalists are taking a renewed interest in science startups, reports The New York Times.

-A spate of books by YouTube stars portends a wave of titles from these online celebrities, reports The Wall Street Journal.

CNN explores what kind of books young adults want to read for 2015.

The Atlantic explores how telemedicine will change the doctor-patient relationship.

The Globe and Mail spotlights “craftivism”—the use of handmade crafts to make a political statement.