A new service called Bloom aims to bridge the generation gap using stripped-down technology.

A new service called Bloom aims to bridge the generation gap using stripped-down technology. The service includes a minimal tablet display interface that seniors can place in a chosen room to receive updates from family, as well as a smart wristband that activates the display automatically when users approach it. Other family members who’ve downloaded Bloom can share photos and videos to their loved one’s stream using their mobile devices.


The service is an all-in-one tool that combines a family social network with health monitoring and even an emergency support system, all in a style that avoids conventional geriatric overtones. Google Ventures and Atlas Ventures have invested a combined $1 million to help get the company started.


Bloom also speaks to a growing desire for simplified tech. While many companies in the current overheated technology sector are all too eager to foist innovation after innovation upon consumers, others are instead streamlining their devices to focus on essential functions.

Light Phone, for example, is a pared-down tool the size of a credit card, meant to be used only for important calls and telling the time. And in a satire that spoke to our collective yearning for simplicity, in 2014 a group of friends launched the NoPhone, a plastic rectangle that serves as “a technology-free alternative to constant hand-to-phone contact.”


As we noted in our Meet the New Family report, multi-generational living is becoming the norm—people are living longer and are better able to maintain ongoing relationships with grandchildren and even great-grandchildren. This changing family dynamic creates space for brands to foster cross-generational ties and make connecting as seamless as possible.

Image credit: Bloom