Generation X is financially strained and overlooked while Bacardi bets on a new hybrid beverage to crack the market.
–Bloomberg paints a gloomy financial picture for Generation X, declaring “reality really does bite.”
-At its annual developer conference, Apple announced new initiatives in music streaming, mobile payments and news. Ad Age has the details, with implications for advertisers.
–The New York Times reports on Uber’s strategy to break into the Chinese market.
-A new Pew Research Center survey examines multiracial America: “young, proud, tolerant and growing at a rate three times as fast as the population as a whole.
-Warm weather aside, “America is stuck in a no-vacation land,” says Skift.
-In our age of internet-fueled nostalgia, products never truly die. PepsiCo may bring back Crystal Pepsi, bowing to fan pressure, says Ad Age.
-The FT reveals how the rising spending power of style-conscious “hijabsters” is driving innovation in Southeast Asia’s retail sector. Meanwhile, Warc explores how global brands are cashing in on the hijabster wave in Indonesia and Malaysia.
-It’s not just Silicon Valley: PC Tech Mag examines how Internet of Things technology will disrupt healthcare in the Middle East and Africa.
-Bacardi’s new hybrid tea liquor is designed to boost sales in China, but it may roll out globally if it’s a hit. Via Wall Street Journal.
-As food brands take to Instagram, Adweek looks at how they can up their game.
–Wired explores how Instagram has changed the game for chefs around the world.
-UK 20-somethings are directing their entrepreneurial energy toward the food sector, reports The Telegraph.
-TV is still “the most efficient vehicle through which to drive consumer purchases,” a new study has found. Via Ad Age.
-After dumping founder Dov Charney, American Apparel plans to revamp its brand. Racy is out, and positive social messages are in. Per Bloomberg.
–CNBC looks at the shifting definition of what makes a “millennial,” and why advertising buyers should pay attention.