A new form of luxury travel is emerging that not only entertains, but also informs and inspires.
A new form of luxury travel is emerging that not only entertains, but also informs and inspires. In 2014, Discovery Communications founder John Hendricks launched a program called Curiosity Retreats—a series of thought leadership lectures and events hosted at his luxe mountain resort in Colorado. The event featured seminars led by luminaries in fields including nanotechnology and the science of happiness, along with sunrise yoga, guided hikes and other resort perks.
At Ireland’s Surf Summit, a spinoff of the popular Web Summit in Dublin, “the next wave of tech entrepreneurs” gathers for three days to mingle, exchange ideas and, of course, hit the beach. Financial firm UBS hosts a “boot camp” in the Swiss countryside for global billionaires to meet up and learn how to better manage their wealth and operate family businesses.
A collective of wealthy young entrepreneurs recently crowdsourced $40 million to purchase a Utah ski town as a permanent home for Summit Series, which co-founder Jeff Rosenthal describes as “a younger, hipper TED or Davos.” Summit Powder Mountain aspires to be “a community focused on innovation, entrepreneurship, arts and altruism.”
The project will feature boutique restaurants and shops, education centers, a recording studio and an innovation lab, along with abundant ski slopes. “This is no ordinary real estate project; it’s an effort to create an epicenter of culture, innovation and thought leadership,” Summit’s chief reconnaissance officer told The Next Web.
With the internet making people and ideas more accessible than ever, and with the upper classes only getting wealthier, we’ll see more extravagant meetings of the minds. These events offer a unique opportunity for brands to position themselves as thought leaders on the forefront of creation and innovation.
For more innovations in travel and other sectors, see our Future 100 report.
Image credit: Summit Powder Mountain