Foodie airlines, Starbucks delivery, water-soluble fashion, robotic trainers.

–Scientists are refining techniques for genuine neuromarketing research, writes New York magazine.

–Proving all brands can be foodie brands, JetBlue announces it has planted a potato farm at New York’s JFK airport. Via USA Today.

Business of Fashion explores Myanmar, a “market of extremes” that could be a future source of profits.

–House of Smart, a Dutch shop for stimulants, features a new design inspired by neural pathways. Via Dezeen.

–No longer content to sell other brands in its monthly subscriptions, Birchbox has launched its own line of makeup, reports Fast Company.

–Is ultra-transparent basics brand Everlane on its way to becoming the next J. Crew? Racked investigates.

–“Emojis help consumers communicate,” says data published in eMarketer.

–The FDA clears the way for direct-to-consumer genome testing for a range of genetic conditions, reports Fast Company.

The Guardian notes that in Singapore, elderly residents will soon work out with assistance from robotic personal trainers.

–The artworks of the future could be authenticated not with the aid of trained appraisers, but with synthetic DNA, writes the New York Times.

–Starbucks trials its beverage delivery system in the Empire State Building, reports Wired, while the Wall Street Journal notes the company has hired its first CTO.

–Uniqlo tours a brain-scanning device around its Australian stores, and CNET tries it out.

–Does the Internet of Things have a place in feminine care? The Telegraph wonders.

–Water-soluble designs made waves at Paris Fashion Week, writes Dazed.

–Fendi takes an unconventional approach to gender in its latest fashion film, says Luxury Daily.

–Amazon continues its conquest of retail with a new Etsy-like market. Via New York Times.

–Among the millions of video gamers broadcasting their sessions on Twitch, who rises to the top? Motherboard looks at a digital subculture.

–Why do New Yorkers suddenly want to bathe in sound? Well+Good looks at the origins of an emerging wellness trend.

Main image: House of Smart designed by Maurice Mentjens. Photography by Arjen Schmitz