The Innovation Group has launched The Future 100: Trends and Change to Watch in 2016.

The Innovation Group has launched The Future 100: Trends and Change to Watch in 2016, a report featuring original analysis and insights on the 100 most dynamic trends for the coming year across 10 key sectors.

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Key trends for 2016 include:

Culture — Un-tabooing womanhood — Menstruation, leg and underarm hair, underwear hygiene, and various other previously taboo aspects of femininity are being unearthed and brought to the forefront by fourth-wave feminism, new women’s interest media, and a fresh string of outspoken heroes.

Ladybeard magazine, London
Elvie, pelvic floor trainer
Thinx, period underwear

Tech and Innovation
 — Silicon Valley’s next frontier: Infrastructure — Public infrastructure is emerging as the latest grand utopian ambition for the tech elite, as Hyperloop Technologies advances its plans and Google builds new infrastructure for the wired city.

Travel and Hospitality — 
Cuba — Travelers are rushing to see the last of the old Cuba even as brands are competing to be the first in.

Santiago de Cuba de noche, 2015. Photography by Andres Horrillo

Brands and Marketing
 — Neuromarketing — A buzzword for years now in the agency world, neuromarketing is finally moving into the realm of serious science, yielding actionable, predictive insights for brands.

Food and Drink
 — Inhalable flavors — Bartenders are experimenting with airborne flavors, one of many signs that cocktail culture, long obsessed with excavating the past, is now turning toward a more innovative outlook.

smoky cocktails2 (credit Beth Evans_taken from Cocktails with Bompas & Parr published by Anova Books)_NEW
Alcoholic Architecture Cocktails with Bompas & Parr, photography by Beth Evans

Beauty — 
Freckles — Part of fashion’s general celebration of all things redheaded, freckles are a must-have and new products are helping consumers add them where they don’t appear naturally.

Retail — The world is a shopping interface — As the Internet of Things becomes a reality, everyday objects in our homes represent an opportunity for retail. Amazon’s Dash Replenishment Service enables connected sensors to automatically order key household items, such as laundry detergent, when supplies run low.

Target Open House

 — Stool banking — Consumers are now storing samples of their personal bacterial ecosystems, also known as fecal matter, for future use in new medical treatments.


 — Grow-with-you toys — New toys enabled with artificial intelligence can respond to a child’s vocabulary, interests and other traits, and evolve along with the child as they grow.

 — Extreme dining — The latest dining experiences to entice luxury consumers are extreme and about accessing remote, rare and theatrical settings amid the wonders of nature.

Click here for the full report, including 10 trends for each of the sectors above.