The Innovation Group MENA has produced Generation BOLD, a report that investigates the growing cohort of 50+ consumers in the Middle East and North Africa.
Over-50s in this traditionally young region are a growing force to be reckoned with, and are reinventing cultural preconceptions about aging and retirement. This is a group that refuses to be sidelined by younger generations. That’s why we’ve called this study of contemporary MENA consumers in their 50s and 60s: Generation BOLD.