Silicon Valley luxury, ad-funded adblockers, e-commerce in the Middle East.

–A pop-up store for freezing your eggs? Motherboard looks at the latest conceptual installation to advance the conversation on women’s fertility.

–“As the jobs dry up because of the spread of artificial intelligence, why not just give everyone a paycheck?” The New York Times looks at a radical response to shifting employment patterns.

–In not-unrelated news, an unstaffed food shop opens in Sweden: “All you need is a phone.” Via AP.

–Retailers take note: “Fashion Week increasingly serves as a snapshot of how digital-savvy customers get their shopping ideas and interact with their favorite brands,” writes the Washington Post.

–And in other retail news, WWD notes the ongoing shift toward brick-and-mortar retailers becoming entertainment destinations.

–Media company Modern Luxury has launched Silicon Valley, a lifestyle magazine that helps the tech elite decide how to spend their hard-earned cash. Via WWD.

Wired looks at how adblockers are making money. Surprise! It’s advertising.

Bloomberg profiles new sneaker startups that are spinning their shoes from wool.

–What makes thrive in the Middle East, a region with big obstacles to e-commerce? The New York Times blog Dealbook investigates.

Techcrunch has a roundup of key takeaways from Mobile World Congress.

–Netflix will spend $5 billion on original programming this year, setting off “an arms race in cable,” writes Bloomberg.

–Hyatt launches a new “soft brand” concept, the Unbound Collection, which tries to bridge the gap between charm of Airbnb with the consistency of a major brand. Via Fast Company.

–Amazon has released two new devices that bring Alexa, the company’s virtual assistant “way beyond the living room,” writes Wired.

–The Vice Media TV channel Viceland has launched, with more native ads that look like editorial content. Via Adweek.

–As the Boston Museum of Fine Arts debuts a show on fashion tech, the 3D-printed Kinematic Petals Dress from studio Nervous System is turning heads. Via The Creators Project.

–Luxury interior designers, which have long stripped out walls to emphasize light and space, are bringing them back to accommodate wealthy clients’ art collections. Via Bloomberg.