As shopping from been decoupled from physical stores thanks to e-commerce, consumers are less aware than ever of where retailers are actually located. More and more, shoppers are finding that the best deals may be found halfway around the world, and retailers are creating friction-less experiences to help them get what they want.
In March 2016, the US Customs and Border Protection agency changed a crucial trade rule: Americans can now buy up to $800 of foreign goods without having to pay duties or tax, up from only $200 previously.