Modular smartphones, literal transparency, map-based advertising.

–“For the new wave of feminism, the witch is a compelling, marginalized figure of change whose nonconformity is far more inspiring than the post-feminist who ‘has it all,’” says Dazed, looking at the rise of magic in fashion and pop culture.

Racked examines how “millennial skepticism” is revolutionizing the beauty industry—with input from the Innovation Group.

–Google has announced that Project Ara, its modular smartphone, will start shipping to consumers in 2017. Via Dezeen.

–Clean Beauty Co is the latest brand to embrace ingredient transparency, writes Wallpaper*, while designboom features a concept kitchen at the Venice Architecture Biennale that takes transparency quite literally.

–Amid a rise in location-based searches on mobile devices, Google will begin displaying advertising in its Maps product, says The Verge.

–As podcasts continue to explode in popularity, NPR expects it will “more than double” its podcast revenue this year, writes Adweek.

–Meanwhile, Nielsen explores why brands advertising on the radio would do well to consider how “life stages” impact millennial listening behaviors.

–As “Brand America” evolves, brands rooted in Americana will have to change their strategies to embrace new cultural movements, writes a Business of Fashion contributor.

–The Wall Street Journal dives into the logistical complications of running a subscription box business, which break the typical rules of e-commerce.

–As dietary norms shift, Coca-Cola has “worked to aggressively expand its brand while working to lower the sugar content of its classic formula,” says Wired.

–A new connected ring promises to end “Netflix adultery”—preventing people from jumping ahead in a TV series they’ve agreed to watch with a significant other. Via Fast Company.

–The Washington Post reviews current efforts to decipher and cater to today’s teenagers, aka gen Z.

–Retailers aren’t fully taking advantage of the market opportunities offered by plus-size fashion, writes Bloomberg.

–A new face recognition app is “taking Russia by storm” and may bring about the “end of public anonymity,” writes The Guardian.

–What do millennials want at work? Turns out, job security far outweighs the “flexibility” that millennials are thought to value, writes the Financial Times.

–Does the music streaming market have room for a company focused solely on background music? Bloomberg investigates.