Big data, New York Fashion Week, Snapchat's AR glasses.
–Chinese tampon brand Fémme hopes to bring the influence of western feminism to China’s stunted tampon market with chic, modern branding and high-end packaging. Via the Drum.
–Fitness fever continues with Nike’s Unlimited You, an immersive three-day workout space in London featuring a customized soundtrack and visuals alongside workout sessions. Via Wallpaper.
–What’s trending in fashion? Ask Google: The company analyzed its vast archive of search data to pull out the year’s biggest trends. Via Think with Google.
–Designers like Kate Spade and Derek Lam are sitting out this fall’s New York Fashion Week, hoping to better align with the retail calendar. Via Fashionista.
–Is Snapchat developing a wearable? Mounting evidence points toward augmented reality glasses, writes Vanity Fair.
–Netflix has picked up Norwegian Broadcasting Company’s “Slow TV,” a meditative alternative in the era of content. Via the Daily Beast.
–Seventeen Magazine will slash its print publication from 10 issues per year to six, Women’s Wear Daily reports, reflecting the challenges of reaching younger consumers via traditional media.
–Condé Nast is tapping into IBM’s supercomputer Watson, using big data analysis to find social media celebrities for campaigns. Via Adweek.
–In India, you can now keep your drivers license on your smartphone, Mashable reports.
–Fashion and Mash highlights three fashion brands experimenting with Snapchat shopping, including Misha Nonoo’s Snapchat-exclusive lookbook.
–Is Silicon Valley’s obsession with mindfulness being reflected across the Pacific? China’s burnt-out tech executives are turning to a modern-day form of Buddhism, complete with high-tech temples, writes the New York Times.
–Starbucks is now officially a media company: A new podcast and video series, “Upstanders,” features stories of compassion and citizenship. Via TechCrunch.
–Squiffy Clean is using Silicon Valley algorithms to take on the $51 billion home cleaning market, the New York Times reports.