Luxury fries, Amazon groceries, the Seamless generation.

Business Insider has an exclusive look at Google’s “Made By Google” pop-up store, which opened in New York in Thursday.

Elle‘s November foray into augmented reality, which brings its cover to life with video interviews, is “just the beginning,” says editor Robbie Myers. Via Women’s Wear Daily.

–Michelin-starred chef Sergio Hermann has launched his newest venture: Frites Atelier, a luxury fry shop. Via Wallpaper.

–Amazon is digging deeper into the grocery business, the Wall Street Journal writes, building brick-and-mortar locations as well as drive-through pickup stations.

–Call it the Seamless effect: A new study finds that millennials spend 44% of their food budget eating out, up 11% from 2010. Via Forbes.

–You can now endorse politicians on Facebook, writes TechCrunch.

–Can Uber take on Latin America? Bloomberg investigates.

Nielsen‘s new report, “Young, Connected and Black,” looks at the “culture-rich” group of African-American millennials in the US.

–Why won’t luxury brands sell on Amazon? And how much longer can they hold out? Quartz explores.

–Want to own Virgin Airline’s futuristic sneakers, a one-off pair with a video screen and WiFi hotspot? They’re selling for $99,000 on eBay. Via Dezeen.

–Heightened public consciousness around race and ethnicity is driving tourists to civil rights museums, like the Smithsonian’s new National Museum of African American History and Culture, the New York Times writes.

–In Fukui, Japan, an architect has designed a girls-only library aimed at “support[ing] these women in their efforts to juggle employment, married life and raising a family.” Via Dezeen.

–What does a headset that measures euphoria have to do with employee recruitment? Luxury companies are getting creative in how they attract talent, writes Luxury Daily.