Post-election marketing, the garden Roomba, high-fashion films.
–Though Snap Inc’s mysterious vending machines just hit streets, marketers are already experimenting with Spectacles, which capture 10-second videos, to “elevate the way in which you can put [together] a narrative.” Via Adweek.
–With the launch of Google’s latest AI team, Wired looks at why Google, Microsoft, Amazon and more are “remaking themselves around this breed of artificial intelligence.”
–The US election results have marketing agencies re-thinking consumer strategies, particularly the “metro elite imagery,” the Wall Street Journal reports.
–The inventor of the Roomba is back with the Tertill, a $250 gardening robot. Via MIT Technology Review.
–Why are Prada and Moncler commissioning directors Spike Lee and David O. Russell for non-shoppable films? Two New York Times writers discuss.
–Calling this a “difficult and divisive time,” Patagonia will donate all Black Friday sales to environmental organizations. Via Forbes.
–Amazon is in talks with the NFL, NHL and MLB to add live sports to its Prime membership. Via the Verge.
–How are luxury retailers coping with Black Friday? By getting creative with pop-ups, installations, exclusive promotions and more, says Glossy.
–Bon Appetit’s new vertical Healthy-ish, launching in January, is “a stylish site for people who eat a grain bowl for lunch but then go out drinking in the evening.” Via Digiday.
–The Wall Street Journal explores why global brewers are doubling down on non-alcoholic beers.