Only a few years ago, wearable health trackers were a buzzworthy novelty at CES, and before long you could hardly turn a corner on the show floor without tripping over a treadmill demonstration. More recently, with the looming prospect of autonomous driving, the prevalence of auto brands at CES has led some to jokingly dub it the “Car Excitement Show.”
In 2017, the two trends are meeting, as auto brands are floating concepts that link cars with health. Hyundai has partnered with human-centric design firm IDEO on a multisensory vision for mood enhancement behind the wheel. Meanwhile, Mercedes-Benz has organized its showing this year under the banner of “Fit&Healthy”, including “a vision of how society’s increasing health consciousness can be intelligently combined with future mobility.”
