Fake news marketing, gen Z rising, the year's most innovative companies.

–Starting in April, YouTube will roll out original children’s programming. Can the video giant compete with streaming services? Via the LA Times.

–Where does slang come from? The Pudding tracked the state-by-state origins of 2016’s fastest-growing slang terms.

–A new Hollywood thriller is using a controversial tactic for viral self-promotion: Fake news sites. Buzzfeed investigates.

–”We should stop [talking about millennials] because they are becoming less and less influential in pop culture,” says AwesomenessTV CEO Brian Robbins. The next influencers? Gen Z. Via Recode.

Fast Company unveils the year’s 50 most innovative companies, headed by Amazon.

–Somali-American model Halima Aden made waves when she walked Kanye West’s New York Fashion Week runway in a hijab. Via Mashable.

–Also at Fashion Week: Plus-sized models were integrated into lineups, ‘disability fashion’ made a splash, and more from the Business of Fashion.

–Activist athletes speaking up against Under Armour’s political stances are posing an “unprecedented” challenge to brand sponsorship in sports. Via Digiday.

–”All companies are becoming technology companies”—including, now, the hospitality sector. Via the New York Times.

–At the Perimeter Institute for Theoretical Physics, artificial intelligence is busy teaching itself quantum physics. Via Motherboard.

–Happy hour, event nights, retail space: Is this the travel agency of the future? Via the Wall Street Journal.

–Two startups are competing in the surprisingly robust ‘cat wine’ category as consumers increasingly look to “humanize” their pets. Via the New York Times.

–Airlines are phasing out seat-back screens as “virtually everyone is connected at all times,” writes the New York Times.

–Reformation’s new San Francisco store takes its design cues from Silicon Valley neighbors Apple and Tesla. Via Fashion and Mash.