At Jason Atherton’s City Social restaurant and bar in London, visitors can soon enjoy an immersive experience with their drink. The Michelin-starred restaurant will welcome bar-goers with a new cocktail menu, Mirage, which launches in June. An accompanying smartphone app created by Mustard Design brings each beverage to life using AR.
Each drink provides a different experience, featuring artwork that reflects its flavors and themes. City Social has revealed that a few of the animations are inspired by renowned artists such as Van Gogh, Picasso, and Banksy, “immers[ing] the guest in a vibrant world where great tasting cocktails become interactive art.”
Rather than a gimmick, the app is designed to enhance the overall cocktail experience. “Jamie [Jones, bar executive] and I want our drinks to be amongst the world’s best and we hope this will really put us on the map,” Atherton said in a statement. “We are treating our approach to drinks across the group as seriously as we do our food to ensure quality and creativity shine through.”
