Generation Z is known for being digital-first, entrepreneurial, and passionate about social issues. These attributes resonate not just among the older members of generation Z, but also throughout the entire generation. Today, even ten-year-olds are using resources such as social media to jump-start and advertise their new businesses.
Kheris Rogers, the creator of Flexin’ In My Complexion, is a prime example of today’s era of “kidrepreneurs.” At just 10, Rogers launched her fashion t-shirt line this spring to send a bold message against colorism, or discrimination based on skin tone. She built her brand using the hashtag #FlexinInHerComplexion after a picture of her on Twitter using the hashtag went viral, receiving over 30,000 retweets and 80,000 likes.