The “For Her” version is identical to the original Cards Against Humanity game, except that it comes in a pink box and costs $5 more. The product is intended to call attention to the so-called “pink tax,” in which women are charged more for “female-friendly” versions of everyday items such as razors, shampoo and deodorant.
Researchers estimate that women are being charged 21% more than men for these necessities. A study by the New York City Department of Consumer Affairs in December 2015 found that products marketed to women and girls cost 7% more on average than equivalent products marketed to men. Products marketed to women were also found to be more expensive 42% of the time, compared to 18% of the time for products marketed to men.
On the Cards Against Humanity for Her website, gender stereotypes are mocked with a satirical tone. Images of the “For Her” box are shown alongside phrases such as “hydrates, lifts, and revives” and “pairs nicely with a glass of chilled white wine.”