TV wars, Facebook's AR push, Toys-R-Us.

–The Next Menu is an event taking on the future of food through a dystopian, post-apocalyptic lens. The Verge attended the “dinner meant to call your attention to everything you’ll soon lose.”

Adweek goes inside the “nascent trend” of brands adding influencers to their marketing and creative teams.

The Handmaid’s Tale Emmy win was a first for a streaming service. How worried should prestige television be? Via the Atlantic.

–Facebook is quietly building out its AR capabilities, seeking to create a “shareable, social layer on the physical world.” Via the Atlantic.

–Once a “category killer,” Toys-R-Us just filed for bankruptcy, writes the Wall Street Journal.

–For Bumble’s latest “phygital” stunt, the app served catfish from a food truck to introduce its photo-verification feature. Via Adweek.

–GE’s Alexa-enabled Sol lamp shows that “the smart home revolution could finally gain ground,” writes Mashable.

–Of the 8 billion sites online, less than a quarter are fully accessible to people with visual disabilities—a huge opportunity. Via Campaign.

–Patreon, the site that lets fans directly support creators, is “one of the most interesting companies in media right now,” according to Recode.

–Diane von Furstenberg will stream its entire spring 2018 collection via virtual reality. Via Fashion and Mash.

–Budweiser is expanding sales of its new non-alcoholic beer. Via Fortune.

–A new prototype of smart glasses allows the wearer to control a device–accepting calls, pausing or skipping media—just by touching their nose. Via the Verge.

Main image: Steven Acres for The Next Menu.