Sonic branding, babysitting robots, the Optimism Machine.

Designboom profiles BE TIME, the meditation studio on wheels which aims to bring mindfulness to busy New Yorkers.

–London’s newest bar is all-vegan, indicating a “cultural shift towards a plant-based lifestyle”, explains The Guardian.

–As we move into a voice-activated world, brands are making sound a part of the shopping experience, writes AdWeek.

WIRED predicts that our automated future will involve babysitting robots, with call centers to take care of the machines when they struggle with the human world.

–Life is Good created a machine powered by happy thoughts to bring their brand philosophy of optimism to life. Via AdWeek.

–DoorDash is using their delivery algorithm to bring leftover food from restaurants to food banks, shares Fast Company.

–The latest subscription box service is for hair loss, writes Esquire.

–In Japan, one of the largest bitcoin markets, the latest musical sensation is a cryptocurrency pop group where each member represents a large digital monetary format. Via Engadget.

–Nissan is giving Saudi Arabian women driving lessons, after the country’s recent decision to lift the ban on female drivers, to encourage women to apply for their licenses. Via AdAge.

–Iceland is the first major retailer to commit to going plastic-free within five years, says The Telegraph UK.

–Lyft made a beer with a discounted ride home to encourage people to use their service, writes Grub Street.

–As branded residences are on the rise, Yotel is launching a series of condo hotels for extended stay travel, shares The Skift.