Britain’s Muslim community has a healthy purchasing power, reportedly between £20 and £30 billion annually. While mainstream brands are starting to latch on to the importance of the Muslim consumer, a lack of sophisticated offerings is creating pockets of opportunity for Islamic startups to step into the breach, many of them fronted by female founders.
One such business is luxury Islamic gifting service Mubarak London, created in 2015 by sisters Deena Miah and Shazida Ahmed, who have reinvented gifts and hampers for their customers. Unlike traditional luxury hampers, Mubarak London’s collections are backed by a “halal promise” which ensures that all products are appropriate for followers of the Islamic faith.
