VR therapy, transgender superheroes, anti-influencers.
–Nike is rolling out a new retail approach that marries local community with the ease of online shopping. Via Racked.
–Eaton Workshop is a new hotel line with a social justice and community-first mission, Travel and Leisure reports.
–Doctors are using virtual reality to treat eating disorders, finding success in the highly-controlled environment it provides, says The Wall Street Journal.
–The CW’s ‘Supergirl’ will be the first show to feature a transgender superhero, played by transgender actor and activist Nicole Maines. Via BBC.
–With sponsored Instagram content on the rise, Gelcream takes a refreshingly authentic approach, Refinery29 explores.
–IKEA’s first store in India, opening next month, will feature a new in-store assembly service, The Wall Street Journal explains.
–Dell is helping to reduce air pollution in India by turning smog into ink, Fast Company announces.
–Snapchat introduces a private ad marketplace offering brands a more targeted advertising approach, reports AdAge.
–Starbucks is opening a store where all employees will be fluent is ASL in order to be more inclusive of the deaf community, Business Insider shares.
–The pain points of airport security may become a thing of the past thanks to new scanning technology, explores Fortune.
–The C-224 lamp can transmit data through light using technology called LiFi, explains Dezeen, which is more secure and up to 100 times faster than WiFi.
–Equinox and SoulCycle have created their own talent agency to manage fitness talent, reports WWD.
–A skyscraper in China has a 350-foot waterfall on its side, writes CNN, making it the largest artificial waterfall in the world.