As part of research for our trend report “The New Muslimah: Southeast Asia Focus,” The Innovation Group and J. Walter Thompson Kuala Lumpur interviewed young Muslim women entrepreneurs, musicians and influencers on video. They speak frankly of issues around identity and perception, how they view themselves and how the world views them, and who should get to decide.
This is a generation that is highly connected, ambitious and travels widely. Unlike their mothers, the majority of whom went bareheaded in their youth, the vast majority today wear the hijab, or Muslim headscarf, as society in this part of the world—taking its cue from the Arab world—moves to a more conservative form of Islam.