Esports influencers, fear-based social media,

WWD introduces L’Oreal’s new DTC hair-color brand, which combines technology and virtual consultation for personalized recommendations.

–The next generation of Microsoft Word will leverage artificial intelligence to perform “political correctness checks” in addition to grammar and spelling checks, says Fast Company.

Gamers are becoming the new influencers with a wave of athletic apparel brands tapping esports players for fashion partnerships. Via Glossy.

CNBC dives into the “sheconomy,” a growing $670 billion market in China “driven by a seismic shift in younger women’s spending habits.”

Fast Company charts the rise of the ‘death wellness’ movement.

Vox explores the rise of fear-based social media apps as consumers are increasingly anxious about violence and crime.

–Men’s Health addresses mental health and masculinity with their newest cover, writes Creative Review.

–A new “Keurig for soap” lets users mix their own shampoos, soaps and cleaning products at home, announces Mental Floss.

WWD describes how The New York Times is turning parenting into a subscription product with their new parenting site.

–Gucci is challenging beauty standards with their new lipstick campaign featuring gap teeth, which “conveys a clear message that authentic beauty lies in imperfection,” reports Glamour.

–A Tokyo tech firm is using AI to generate “real people that don’t exist,” writes Dazed.

Jing Daily describes how WeChat’s new live-streaming offer could be the next big channel for brand retail strategies.