While beauty tech has been a category on the rise for some years, it’s finally beginning to play an integral role in consumers’ beauty routines. According to a 2018 survey by GlobalData, 38% of consumers say they are often or always influenced by “how digitally advanced or ‘smart’ a product is when making their beauty and grooming purchases.”
A wave of new releases highlight the way in which major beauty brands are fusing tech advances with human expertise to deliver innovative, user-friendly solutions to capture consumers’ imagination—and loyalty.
In May 2019, French personal care giant L’Oréal debuted a host of beauty tech concepts at the Viva Technology trade show in Paris, adding to the growing roster of innovations available to consumers.