Brands are beginning to embrace gender inclusivity in droves, echoing gen Z’s sensibilities for more fluid expression through fashion. But the fallout from the pandemic is giving mass retailers yet another incentive to reassess their traditional design, production and release formats in favor of more streamlined, sustainable processes and all-purpose designs.
In August, Stella McCartney released Stella McCartney Shared, a genderless capsule marked by a utilitarian design and eco-friendly materials. Soft and loose-fitting sweatshirts made with 100 percent organic cotton accompanied a voluminous puffer coat, a double-breasted jacket, and more in a nearly neutral color palette, geared towards inclusivity-minded youth.