The past year has driven a significant shift in spending habits and consumption patterns. More than two-thirds of Americans said the pandemic helped them find new ways to cut back on spending and 64% said their spending will be permanently changed, according to a TD Ameritrade survey at the end of May 2020.
Faced with economic uncertainty, consumers are padding their wallets in place of their closets, thinking twice before they buy and reevaluating their needs. “Consumers seem to be stripping down the non-essentials and focusing on what they truly value,” Jacqueline Rabot, one of the designers behind upcycled ready-to-wear label Rabôt, told Vogue.
Now, brands are reflecting these attitudes in their visual language, paring back for a simplified, unfussy look.