3 September 2015

The advent of connectivity through smart clothes will create challenges for retailers. “How will you sell to someone if your interface is embedded into their sleeve?” wonders Lucie Greene, worldwide director of the Innovation Group at ad agency J. Walter Thompson. “Brands will be thinking about how they can sell on a screen that is an inch big.”

18 August 2015

These ideas are particularly resonant for Generation Z, or those born after 1995, says Lucie Greene, director of the innovation group at research firm JWT Intelligence. “There’s a rebellion against gender cues and the idea of just pinking everything,” she explains. “Girls want the right to be individuals.”

19 August 2015

“The whole perception of sexual orientation is being challenged by the millennials,” said Lucie Greene, the worldwide director of JWT Intelligence, the trend-forecasting arm of J. Walter Thompson. “Among the cohort of 12-to-19-year-olds defining Generation Z, the lines between male and female are becoming increasing blurred.”

9 April 2015

It is a big moment for fashionistas. This summer’s much-touted “it piece,” a suede 1970s-inspired skirt costing £199, goes on sale tomorrow in selected Marks and Spencer stores. It will also be shipped to thousands who have ordered it online.

6 March 2015

It wasn’t just champagne flowing at New York Fashion Week. On the drinks list at one pop-up event was the fashion pack’s more primal new favourite tipple: bone broth.

5 August 2015

“Gen Z is the most engaged generation to date and if they don’t like something, they will do something about it. They are quite activist in their mentality,” says Lucie Greene, worldwide director of J. Walter Thompson Intelligence Innovation Group.

7 May 2015

Lucie Greene, worldwide director at J. Walter Thompson Intelligence, says: "It’s been established that even on smartphones, consumers want detail and rich visuals to make purchases on mobile devices and I’m not sure that’s entirely possible yet on a watch."