Wunderman Thompson Intelligence is a global practice for data, research, insight, trends and innovation.

Wunderman Thompson Intelligence is the futures think tank and innovation unit at Wunderman Thompson. We identify new consumer behaviors, zeitgeist shifts and innovation in lifestyle sectors. We believe in a holistic, nuanced approach to research and strategy, combining design and science, and qualitative and quantitative aspects.

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  • the-times-logo

    3 September 2015

    The advent of connectivity through smart clothes will create challenges for retailers. “How will you sell to someone if your interface is embedded into their sleeve?” wonders Lucie Greene, worldwide director of the Innovation Group at ad agency J. Walter Thompson. “Brands will be thinking about how they can sell on a screen that is an inch big.”

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  • Fortune-830x453

    18 August 2015

    These ideas are particularly resonant for Generation Z, or those born after 1995, says Lucie Greene, director of the innovation group at research firm JWT Intelligence. “There’s a rebellion against gender cues and the idea of just pinking everything,” she explains. “Girls want the right to be individuals.”

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  • NYT-830x453

    19 August 2015

    “The whole perception of sexual orientation is being challenged by the millennials,” said Lucie Greene, the worldwide director of JWT Intelligence, the trend-forecasting arm of J. Walter Thompson. “Among the cohort of 12-to-19-year-olds defining Generation Z, the lines between male and female are becoming increasing blurred.”

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  • FT-830x453

    9 April 2015

    It is a big moment for fashionistas. This summer’s much-touted “it piece,” a suede 1970s-inspired skirt costing £199, goes on sale tomorrow in selected Marks and Spencer stores. It will also be shipped to thousands who have ordered it online.

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  • FT-830x453

    6 March 2015

    It wasn’t just champagne flowing at New York Fashion Week. On the drinks list at one pop-up event was the fashion pack’s more primal new favourite tipple: bone broth.

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  • WWD-830x453

    5 August 2015

    “Gen Z is the most engaged generation to date and if they don’t like something, they will do something about it. They are quite activist in their mentality,” says Lucie Greene, worldwide director of J. Walter Thompson Intelligence Innovation Group.

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  • Forbes-830x453

    7 May 2015

    Lucie Greene, worldwide director at J. Walter Thompson Intelligence, says: "It’s been established that even on smartphones, consumers want detail and rich visuals to make purchases on mobile devices and I’m not sure that’s entirely possible yet on a watch."

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About the Wunderman Thompson Company

J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today under the leadership of Global CEO Tamara Ingram, the company has evolved to include several global networks including J. Walter Thompson Worldwide and Mirum.

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