Last year’s presidential election raised profound questions about Brand America.

What does it mean to be an American brand in the time of “America first”? Do consumers feel favorably toward American brands, inside and outside of the U. S.? What does this mean for brands that are “local” overseas?

J. Walter Thompson commissioned a survey involving 500 people each from China, India, Mexico, Russia, the United Kingdom and the United States (for a total of 3,000 respondents) through SONAR™, our proprietary consumer research tool, to test global attitudes towards the American brand. The study was presented by J. Walter Thompson CEO Tamara Ingram as part of Advertising Week.

Brand America Report

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

Hero VM Lcom Spikes24
News

VML Emerges Victorious with 6 Grand Prix at Spikes Asia

VML clinches #2 Network of the Year, #2 Agency of the Year and 35 wins, including Grand Prix for "FitChix" and "Seal Alarm"
Read Article
Canon World Unseen Hero
In The Press

Canon Unveils Accessible Photo Exhibition to Encourage Photography Designed for All

In collaboration with VML, the exhibition invites visitors to experience photography in a "new, accessible and immersive way"
Read More