• Drivers and Deterrents to travel, including fear of discrimination
  • Identification of 12 emerging types of Chinese travelers
  • 27 pages of original infographics from a survey of 1,500 travelers from 16 Chinese cities, conducted in March 2018, just after the peak Chinese New Year travel season, by our in-house data unit SONAR™
  • Exclusive interviews with travel industry experts and with Chinese travellers
  • Five case studies including Alipay, Ctrip and boutique travel agency Beshan by WildChina

Topics include:

  • The role of mobile payment apps
  • The emergence of boutique, culture and adventure based travel agencies
  • The emergence of niche sectors such as medical tourism, soul tourism and love tourism
  • And more