• Survey data on perceptions of China and Chinese brands from five key markets
  • 22 pages of original infographics from a survey of 2,500 consumers from five countries—India, Indonesia, Japan, United Kingdom and United States—by our in-house data unit SONAR™
  • Interviews with researchers, experts and media influencers

Topics include:

    • The Chinese global brand playbook
    • New retail goes global
    • China’s tech titans take on Western rivals
    • The rise of China Cool in the lifestyle sectors