• Survey data on behaviors and attitudes to shopping, finances, technology and media, gender and politics, as well as concerns
  • 30 pages of original infographics from a survey of 4,500 consumers aged 13 to 23 in nine markets—China, Hong Kong, Indonesia, Japan, the Philippines, Singapore, Taiwan, Thailand and Vietnam—by our in-house data unit SONAR™
  • Interviews with experts, influencers and marketers

Topics include:

  • Gen Z Creatives
  • Gen Z Activists
  • Gen Z Workers
  • Gen Z trends such as seamlessness, inclusivity, community and localism