Brazil’s generation Z, currently between 12 and 19 years old, has grown up in the most prosperous period of Brazilian history, giving them a unique outlook. Representing over $35 billion in annual spending power, this generation is an important segment that marketers cannot afford to ignore.
This 58-page report contains:
- A survey of 500 Brazilian 12- to 19-year-olds from SONAR™, J. Walter Thompson’s research unit
- Case study interviews with four Brazilian gen Zers representing different regions of the country
- Trend analysis and brand examples across retail, finance, technology, beauty and more
- Special section on the most important gen Z influencers in Brazil
For more information about the Portuguese-language version of the report, contact firstname.lastname@example.org.
J. Walter Thompson’s report estimates that generation Z in Brazil represents more than $35 billion in annual spending power and almost 17% of the population, making them a key segment to reach in one of the world’s most important emerging markets.