The Future of Loyalty
“It’s the final stages of loyalty cards, but not of loyalty schemes,” Martin Lewis, founder of the Money Saving Expert website, in January 2018. “The idea that it’s a piece of plastic, and that you get points back and vouchers, is going to go.”
Loyalty programs are undergoing something of a revolution. For many retailers and customers these are no longer about complex, old-fashioned points and rewards systems, one-size-fits-all incentives, or collecting paper coupons.
This 30-page report includes:
- Understanding the evolution of loyalty and what it means for brands
- US and UK research on consumer behavior when it comes to brand loyalty
- Examples of innovative brand activations
- How artificial intelligence is used to personalize and predict consumer needs
- A deep-dive into how one brand wrapped in experience to heighten loyalty