This year, China is expected to become the first country in the world where more than half of total retail sales originates online. The market has become a giant test bed for new commerce concepts, not just by Chinese companies but also Western brands.
In partnership with Jing Daily, this report explores emerging trends and innovations that have taken hold in China and assesses the readiness of other APAC markets to embrace them.
We identify opportunities for brands interested in selling to Chinese consumers as well as brands tapping into China retail trends landing on their own shores.
The 81-page report includes:
- The rise and rise of live commerce, gaming collaborations, virtual possessions, the democratization of the influencer and the Chinese boomer digital migration, among other trends
- 22 pages of infographics from our Future Shopper survey of 10,000 consumers in Australia, China, India, Indonesia, Japan and Thailand to assess online attitudes and habits in these markets
- Interviews with experts, analysts and marketers
- Takeaways for brands