New channels. We look at the ever-changing interfaces through which retail is being conducted. Today’s AI-enabled speakers are only getting smarter, with new products like the Amazon Echo Look. Meanwhile, future channels like connected cars and voice-activated furniture are on the horizon.

The future of experience. Experience remains a crucial channel for consumers. Nine innovative case studies, from pop-ups to in-store installations, shows where the Experience Economy is heading next.

China deep dive. Following last year’s research, we again present an in-depth look at one of the world’s most dynamic digital commerce markets.

SONAR™ data. This report also contains 35 pages of infographics created from a survey of 1,000 US and 1,000 Chinese consumers, conducted by J. Walter Thompson’s proprietary research tool.