Understanding Transgender Inclusivity in Advertising

This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson SONAR™.

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Reports archive

F100 2021 cover

F100 2021 cover

The Future 100: 2021

2020

Generation Z: Building a Better Normal

Back in the Game cover image

Back in the Game cover image

Back in the Game

The Privacy Era

Future 100 2.0_COVER

Future 100 2.0_COVER

The Future 100: 2.0.20

Gen Z APAC_cover

Gen Z APAC_cover

Generation Z: APAC

Future100_2020_cover

Future100_2020_cover

The Future 100: 2020

2019

Beauty Tech Futures_COVER

Beauty Tech Futures_COVER

Beauty Tech Futures

Screen Shot 2019-06-25 at 8.01.02 PM

Screen Shot 2019-06-25 at 8.01.02 PM

The Single Age

Into Z Future_COVER

Into Z Future_COVER

Into Z Future

Cool China_COVER

Cool China_COVER

Cool China: From Superpower to Global Superbrand

The Gaming Universe_COVER

The Gaming Universe_COVER

The Gaming Universe

The Anxiety Economy_cover

The Anxiety Economy_cover

The Anxiety Economy

2018

Future-100_2019_COVER_for-website

Future-100_2019_COVER_for-website

The Future 100: 2019

JWT_Well Economy_APAC cover

JWT_Well Economy_APAC cover

The Well Economy: APAC edition

The New Sustainability: Regeneration

The Future of Loyalty

The Future of Loyalty

The Future of Loyalty

China Outbound Cover

China Outbound Cover

China Outbound

JWT_The_Future_Of_Money cover

JWT_The_Future_Of_Money cover

The Future of Money

JWT_Amazon Everything_COVER

JWT_Amazon Everything_COVER

Amazon everything

JWT_High Times_COVER

JWT_High Times_COVER

High Times

JWT_Elastic Generation Cover

JWT_Elastic Generation Cover

Elastic Generation: The Female Edit

2017

Future 100 Cover

Future 100 Cover

The Future 100: 2018

213-page report

JWTI_IG_MENA_Future_100_2018_COVER

JWTI_IG_MENA_Future_100_2018_COVER

The Future 100 MENA: 2018

JWT_New_Adulthood_Cover_2

JWT_New_Adulthood_Cover_2

The New Adulthood

Brand America

The New Muslimah: Southeast Asia Focus, Exploring the Changing Face of Young Muslim Women in Southeast Asia's Dynamic, Connected Economy

The New Muslimah: Southeast Asia Focus, Exploring the Changing Face of Young Muslim Women in Southeast Asia's Dynamic, Connected Economy

The new Muslimah: Southeast Asia focus

Transcendent Retail Trend Report, J. Walter Thompson Intelligence and Women's Wear Daily

Transcendent Retail Trend Report, J. Walter Thompson Intelligence and Women's Wear Daily

Transcendent Retail

Gender Bias in Advertising

Gender Bias in Advertising

Gender Bias in Advertising

Speak Easy: Global Edition

Food and Drink 2017_Cover

Food and Drink 2017_Cover

Food + Drink

JWT_WellEconomy_Cover

JWT_WellEconomy_Cover

The Well Economy

Futures-Voice_v3_JC_SPREADS

Futures-Voice_v3_JC_SPREADS

Speak Easy

2016

jwt_f100_2017_cover

jwt_f100_2017_cover

The Future 100

JWTI_IG_MENA_Future_100_MENA_2017_v1_current

JWTI_IG_MENA_Future_100_MENA_2017_v1_current

The Future 100 MENA: 2017

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screen-shot-2016-11-03-at-3-33-20-pm

The Political Advertising Hangover Effect

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political-consumer_cover

The Political Consumer

Women, Next

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web_160921_jwt-glass-reprints_0044-back-cover

Glass

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Frontierless-Retail-300x200

Frontier(less) Retail

The Innovation Group Control Shift Report

The Innovation Group Control Shift Report

Control Shift

Unreality_Cover

Unreality_Cover

Unreality

Cuba report cover

Cuba report cover

The Promise of Cuba

Generation BOLD

2015

Future 100_FINAL_COVER HR

Future 100_FINAL_COVER HR

The Future 100 – 2016

JWTI_IG_MENA_Future_100_MENA_2016_v1_current

JWTI_IG_MENA_Future_100_MENA_2016_v1_current

The Future 100 MENA: 2016

Gen_Z_Executive_Report_Brazil

Gen_Z_Executive_Report_Brazil

Generation Z – Brazil

NewNatural_COVER

NewNatural_COVER

New Natural

Food + Drink

Cannes Lions Cover

Cannes Lions Cover

Cannes Lions 2015

Generation Z

SXSW-report-cover

SXSW-report-cover

SXSW Interactive 2015

The Elastic Generation

The Elastic Generation

The Elastic Generation

10YearsOf10TrendsCover

10YearsOf10TrendsCover

10 Years of 10 Trends

2014

F_JWT_Future100

F_JWT_Future100

The Future 100 – 2015

The Future of Payments and Currency

The Future of Payments and Currency

The Future of Payments & Currency